For the second year, Canal NY is proud to partner with member JMF Publications in their popular Upstate Summer Magazine. JMF created a section on New York’s Canals for the 2018 edition. We are hoping to build on the success of last year’s efforts again in 2019. The section is comprised of multiple pages about summer recreation on and near New York’s Canals. It will contain a feature article, pictures and advertising.
Upstate Summer is different from other places-to-go publications. All advertising is focused on travel and tourism related businesses and is supported by editorial features. This makes the ads part of the content and helps form cohesive regional sections. Upstate Summer has low cost per copy advertising rates and is the only New York travel publication offering multi-region coverage and targeted distribution in the most desirable markets. In 2018 every distribution location used 100% of what they had by the end of the season. There was no waste!
Distribution: Upstate Summer Magazine is distributed in supermarkets in the higher income suburbs of Rochester, Syracuse, Utica, Albany and Buffalo. They have found this method to be the best way to cover a wide area because everyone in town shops at these stores and the distribution companies keep the racks full. The magazine is also available at information centers on Interstate 81 and the Thruway, as well as chambers of commerce, coffee shops, convenience stores and other high-traffic locations across Upstate NY. In addition an online edition is available at www.discoverupstateny.com www.upstatenyfun.com and www.seawaytrail.com
If you would like to receive a copy of the 2018 edition contact John Farrell, president of JMF Publishing, john@jmfpublishing.com